EXPERIENCE SUMMER
WITH SMITHFIELD
Approaching summer meant consumers were taking on more activities and changing their eating habits. To insert Smithfield into the on-the-go convenience category, we created a user experience that positioned summer as the perfect occasion to explore new recipes with Smithfield.
We drove consumers from social and digital to an interactive landing page where they could build their summer bucket list. Activities were paired with suggested Smithfield recipes that consumers could explore and enjoy.
